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Hands-on knowledge transfer for practitioners. After the master class, you will know how to tackle a specific topic in a very practical way and what you have to pay attention to when implementing it.
The Speakers' After Hour is a Q&A on steroids. Instead of asking a few questions on stage, speakers take their most engaged listeners to a separate table where they can take follow-up questions and discuss ideas in a more intimate and actionable way than a stage would allow. We believe that value-creation starts when a potential solution can be discussed with additional context and in depth.
In this mastermind session, a moderator structures and leads the exchange in a small group. Joint problem-solving and exchange of experiences.
Smart people discuss their perspectives on B2B SaaS including Q&A.
The panels will focus on the topics:
- Artificial Intelligence
- An Investor's Panel
- Growth Founders
- A 2nd VC / Investor panel
- HR tech
Test your customer sales pitch with our Sales Roasting Experts.
Learn which common mistakes to avoid and what techniques to use when pitching your product. Leave this session with a new & improved sales pitch to maximise your closing rate with new clients.
Great sales people always find a new job. How do you make sure that they will choose you? This masterclass will cover (a) how you create a positive candidate experience and (b) how to implement a hiring process to identify talent and not get blinded by swaggers.
In this exciting master class, you will learn from Gero Decker how to have a proper annual strategy and planning cycle - and thus bring calm and clarity to the organization.
AI will not only make the next generation of SaaS applications possible but also fuel the creation of entirely new business models. With that new, impactful, vertically integrated AI-first platform companies will emerge.
OpenAI has really stirred up the content world with things like ChatGPT, DALL-E or GPT-3. These tools are definitely not a trend, but will drastically change the way we produce and consume content on the internet. I'll show you what's currently possible, the advantages and disadvantages of the technology and, of course, tools that you can use directly yourself.
Enterprise SaaS Marketing is in a league of its own. In this master class you will learn which success strategies you can use to win them. You will hear which channels work (and why), how to build a modern marketing team and what role brand, partner marketing and the sales team play in this. Because SaaS marketing is so much more than just raking in leads. Julia is a passionate SaaS Marketing Leader and shares her learnings and practical tips to help you successfully implement these strategies.
This masterclass aims to prepare you for a pre-seed, seed and Series A fundraise. We'll cover what's important for founders to know when pitching an early stage business to investors, and what common characteristics there are in successful fundraises. We'll dive deeper into how to shortlist relevant investors and how to run a process as a resource constrained startup. Hosted by Lina Chong, Investment Director at Target Global.
PLG promises to be the new big trend in B2B SaaS. But why? In the future, customers want to test products themselves instead of talking to sales. In the workshop, Michael will present proven strategies that have helped Perspective build 3,000 B2B customers within 2.5 years.
Multipliers leverage your B2B sales?! But they also add complexity to communication, create intransparency and can often lead to a hold-up situation! Using the example of Taxdoo, tax firms and clients in e-commerce, I will show you how we have built a scalable and sustainable linear relationship out of this complex triangle.
In this masterclass, Dennis will share first-hand experiences from Gigs' journey through the renowned Y Combinator program. He will detail how it helped Gigs to hone its product-market-fit, unlock access to talent and customers and how spending time in Silicon Valley allowed him to plant a true growth mindset within Gigs. Dennis will further elaborate on what it's like to grow your business in the US as a remote-first company.
This masterclass covers the crucial role of work-happiness in driving company success. Tobias shares real-life examples from 10 years of experience building two successful SaaS companies. You will gain actionable insights into creating a working SaaS-specific values framework, working with radical transparency (no secrets culture) and creating a leadership structure that works from 3 to 50 ppl without additional hierarchy.
Learn how WorkGenius, a Hamburg-founded company generating 9-digit annual revenue, successfully entered the US market and became one of the leading global talent solutions for companies such as Apple, LVMH, Ralph Lauren, and Meta. In this masterclass, you'll discover the market entry techniques, strategic partnerships, and merger and acquisition strategies that WorkGenius used to build a strong foundation in the US and beyond. Don't miss this opportunity to learn from a true success story!
Data and relationships are the key to success in a highly competitive market. Relationships cannot be copied. Christian Steiger illustrates this point using the example of accounting. To continue offering relevant services to small businesses and freelancers in the future, even if the core topic of accounting becomes a commodity due to automation and artificial intelligence, we must understand them within their own network. They have their own customers, suppliers, banks, tax consultants, employees, and inventory management. All of these relationships are reflected in accounting in the form of offers, invoices, payment transactions, delivery notes, and contracts, in other words, data points. It is not enough to solve a segment of their world, such as accounting, perfectly. Instead, they are looking for solutions that make their own work processes more efficient, automated, intelligent, and valuable. Software providers must become an important, compatible, and adaptive component of the solution network: with a high degree of openness to third-party systems, the creation of interfaces, and the establishment of an ecosystem of relevant partners to continuously increase customer benefits. In such a network of relationships, there are endless opportunities.
The details of Lea Frank's Roundtable session will be announced at a later date.
High growth, high burn - it feels like these times are over (at least for now) and the demand for efficient GTM is huge. Vimcar is generating 85% of new MRR through Inbound. In this masterclass, Sophie will share the most important learnings from the past 5 years as VP Marketing and how to set up and scale an efficient Inbound function.
Practical insights and real-world examples from High-Growth Startups. Proven strategies for making user referrals work in the B2B space.
The details of Peter Möllman's Masterclass session will be announced at a later date.
The details of Alexander Müller's Masterclass session will be announced at a later date.
The details of Robin Sudermann's Masterclass session will be announced at a later date.
The details of Tim Rath's Masterclass session will be announced at a later date.
In this session, we share our learnings & best practises from over 700 growth projects with start-ups & scale-ups around revenue architecture and how to successfully set up revenue operations in your venture.
The SVB bank collapse, along with other banks, was sending reverberations through the banking industry and exposing instability. Chris Zemina, Co-founder and CEO of Friday Finance, will reflect on the events leading to SVB’s failure and draw lessons on effective cash management for startups to hedge against such risks.
Jennifer Dussileck is co-founder and Co-CEO at finway, a Munich-based FinTech which has developed a holistic SaaS solution for the expense management of SMEs. Having raised three investment rounds already, she shares her biggest learnings from early stage fundraising. You will receive real life tips from a founder to other founders.
The details of the Artificial Intelligence Panel will be announced at a later date.
The details of the Sustainability Panel will be announced at a later date.
The details of the Investor's Panel will be announced at a later date.
The details of the Growth Founders Panel will be announced at a later date.
The details of the 2nd VC / Investor Panel will be announced at a later date.
The details of the HR Tech Panel will be announced at a later date.
Was bedeutet product-led, für welche Business funktioniert das, welche Rolle spielen Sales und Customer Success und was sind Erfolgsfaktoren?
Why doesn't your demo convert into a successful deal? Because your demo is not convincing!
What could be the reason?
- You love your features more than your customer
- What you show has no relevance for your customer
- Your customer doesn't understand the value you offer them
- Your messaging doesn't match
- Your discovery was not good
- You are trying hard to solve your customer's problem
- Sometimes all together...
You want to change that? ARRtist is your chance! Unpack your demo. Tim & Jan will provide constructive feedback and concrete ideas. This will help you to create the necessary WOW effect that will shortenyour sales cycle and maximize your win rate.