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2023 Summit Program

You come to expand your network, learn and exchange ideas with like-minded people on SaaS topics.

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Activities

Master classes

Hands-on knowledge transfer for practitioners. After the master class, you will know how to tackle a specific topic in a very practical way and what you have to pay attention to when implementing it.

Speakers’ After Hour

The Speakers' After Hour is a Q&A on steroids. Instead of asking a few questions on stage, speakers take their most engaged listeners to a separate table where they can take follow-up questions and discuss ideas in a more intimate and actionable way than a stage would allow. We believe that value-creation starts when a potential solution can be discussed with additional context and in depth.

Round tables

In this mastermind session, a moderator structures and leads the exchange in a small group. Joint problem-solving and exchange of experiences.

Panels

Smart people discuss their perspectives on B2B SaaS including Q&A.
The panels will focus on the topics:
‍- Artificial Intelligence
- Sustainability
- An Investor's Panel
- Growth Founders
- A 2nd VC / Investor panel
- HR tech  

Roasting

Test your customer sales pitch with our Sales Roasting Experts.

Learn which common mistakes to avoid and what techniques to use when pitching your product. Leave this session with a new & improved sales pitch to maximise your closing rate with new clients.

Event Program

Master Class

Christian Weisbrodt

CRO @ finway

"Sell me this pen!" - How to hire the right sales talent for your team

Great sales people always find a new job. How do you make sure that they will choose you? This masterclass will cover (a) how you create a positive candidate experience and (b) how to implement a hiring process to identify talent and not get blinded by swaggers.

Early Stage

Master Class

Gero Decker

Gen. Manager @ SAP Signavio

From startup to scale-up: Upping your game on planning & strategy, while managing your company from the beach

In this exciting master class, you will learn from Gero Decker how to have a proper annual strategy and planning cycle - and thus bring calm and clarity to the organization.

Growth Stage

Round Table

Janette Wiget

CFO @ Merantix

How AI-first SaaS applications seed new platform companies

AI will not only make the next generation of SaaS applications possible but also fuel the creation of entirely new business models. With that new, impactful, vertically integrated AI-first platform companies will emerge.

Early Stage

Master Class

Jens Polomski

Online Marketing Freelancer

AI tools in marketing - more than just a new trend

OpenAI has really stirred up the content world with things like ChatGPT, DALL-E or GPT-3. These tools are definitely not a trend, but will drastically change the way we produce and consume content on the internet. I'll show you what's currently possible, the advantages and disadvantages of the technology and, of course, tools that you can use directly yourself.

Early Stage

Master Class

Julia Goelles

VP Marketing @ Parloa

Brand & Demand: 5 Success Strategies for your Enterprise SaaS Marketing after Series A

Enterprise SaaS Marketing is in a league of its own. In this master class you will learn which success strategies you can use to win them. You will hear which channels work (and why), how to build a modern marketing team and what role brand, partner marketing and the sales team play in this. Because SaaS marketing is so much more than just raking in leads. Julia is a passionate SaaS Marketing Leader and shares her learnings and practical tips to help you successfully implement these strategies.

Growth Stage

Master Class

Lina Chong

Investment Dir. @ Target Global

Guide to fundraising early stage venture capital

This masterclass aims to prepare you for a pre-seed, seed and Series A fundraise. We'll cover what's important for founders to know when pitching an early stage business to investors, and what common characteristics there are in successful fundraises. We'll dive deeper into how to shortlist relevant investors and how to run a process as a resource constrained startup. Hosted by Lina Chong, Investment Director at Target Global.

Early Stage

Master Class

Michael Bogner

Founder @ perspective.co

3 Strategies for a Scalable, Predictable Product-Led Growth Engine

PLG promises to be the new big trend in B2B SaaS. But why? In the future, customers want to test products themselves instead of talking to sales. In the workshop, Michael will present proven strategies that have helped Perspective build 3,000 B2B customers within 2.5 years.

Early Stage

Master Class

Dr. Roger Gothmann

Co-Founder @ Taxdoo

B2B2B Sales: Flatten the Triangle

Multipliers leverage your B2B sales?! But they also add complexity to communication, create intransparency and can often lead to a hold-up situation! Using the example of Taxdoo, tax firms and clients in e-commerce, I will show you how we have built a scalable and sustainable linear relationship out of this complex triangle.

Growth Stage

Master Class

Dennis Bauer

Co-Founder @ Gigs

Learnings from YC

In this masterclass, Dennis will share first-hand experiences from Gigs' journey through the renowned Y Combinator program. He will detail how it helped Gigs to hone its product-market-fit, unlock access to talent and customers and how spending time in Silicon Valley allowed him to plant a true growth mindset within Gigs. Dennis will further elaborate on what it's like to grow your business in the US as a remote-first company.

Early Stage

Master Class

Tobias Hagenau

Co-Founder @ awork

No success without happiness: How to grow while creating a culture with lasting impact

This masterclass covers the crucial role of work-happiness in driving company success. Tobias shares real-life examples from 10 years of experience building two successful SaaS companies. You will gain actionable insights into creating a working SaaS-specific values framework, working with radical transparency (no secrets culture) and creating a leadership structure that works from 3 to 50 ppl without additional hierarchy.

Growth Stage

Master Class

Daniel Barke

Co-Founder & CEO @ WorkGenious

From Hamburg to New York: How WorkGenius Navigated the US Market to Become a Global Player in Talent Solutions

Learn how WorkGenius, a Hamburg-founded company generating 9-digit annual revenue, successfully entered the US market and became one of the leading global talent solutions for companies such as Apple, LVMH, Ralph Lauren, and Meta. In this masterclass, you'll discover the market entry techniques, strategic partnerships, and merger and acquisition strategies that WorkGenius used to build a strong foundation in the US and beyond. Don't miss this opportunity to learn from a true success story!

Growth Stage

Master Class

Christian Steiger

Managing Director @ Lexware & Founder @ Lexoffice

Data + relations = magic!

Data and relationships are the key to success in a highly competitive market. Relationships cannot be copied. Christian Steiger illustrates this point using the example of accounting. To continue offering relevant services to small businesses and freelancers in the future, even if the core topic of accounting becomes a commodity due to automation and artificial intelligence, we must understand them within their own network. They have their own customers, suppliers, banks, tax consultants, employees, and inventory management. All of these relationships are reflected in accounting in the form of offers, invoices, payment transactions, delivery notes, and contracts, in other words, data points. It is not enough to solve a segment of their world, such as accounting, perfectly. Instead, they are looking for solutions that make their own work processes more efficient, automated, intelligent, and valuable. Software providers must become an important, compatible, and adaptive component of the solution network: with a high degree of openness to third-party systems, the creation of interfaces, and the establishment of an ecosystem of relevant partners to continuously increase customer benefits. In such a network of relationships, there are endless opportunities.

Growth Stage

Round Table

Lea Frank

Co-Founder & CEO @ anybill

Founder learning year 1: Focus on the right things

The details of Lea Frank's Roundtable session will be announced at a later date.

Early Stage

Master Class

Sophie Glaser

VP Marketing @ Vimcar & Avrios

From VC mode to profitability: how to run an efficient Inbound function

High growth, high burn - it feels like these times are over (at least for now) and the demand for efficient GTM is huge. Vimcar is generating 85% of new MRR through Inbound. In this masterclass, Sophie will share the most important learnings from the past 5 years as VP Marketing and how to set up and scale an efficient Inbound function.

Growth Stage

Master Class

Stefan Bader

Co-founder @ Cello

Unlocking the Power of User Referrals in B2B

Practical insights and real-world examples from High-Growth Startups. Proven strategies for making user referrals work in the B2B space.

Early Stage

Master Class

Peter Möllmann

Co-Founder and Managing Director @ GAIA & Corporate & Tax Lawyer @ PXR

Legaltech

The details of Peter Möllman's Masterclass session will be announced at a later date.

Growth Stage

Master Class

Alexander Müller

VP of Revenue Operations @ Cognigy

Revenue Operations - Der ultimative Teamsport um Vertriebsteams nach vorne zu bringen

The details of Alexander Müller's Masterclass session will be announced at a later date.

Growth Stage

Master Class

Robin Sudermann

CEO und Co-Founder @ talentsconnect AG

Talent Acquisition Costs

The details of Robin Sudermann's Masterclass session will be announced at a later date.

Growth Stage

Master Class

Tim Rath

Founder & MD @ YOYABA

Demand Gen, Paid Marketing

The details of Tim Rath's Masterclass session will be announced at a later date.

Early Stage

Master Class

Michael Jäger

Founder & Managing Director @ Cremanski & Company

How focusing on revenue architecture will help you to achieve sustainable growth.

In this session, we share our learnings & best practises from over 700 growth projects with start-ups & scale-ups around revenue architecture and how to successfully set up revenue operations in your venture.

Growth Stage

Master Class

Christopher Zemina

Co-Founder & CEO @ Friday Finance

Post-Mortem SVB - bitter learnings and excellent tools

The SVB bank collapse, along with other banks, was sending reverberations through the banking industry and exposing instability. Chris Zemina, Co-founder and CEO of Friday Finance, will reflect on the events leading to SVB’s failure and draw lessons on effective cash management for startups to hedge against such risks.

Growth Stage

Master Class

Jennifer Dussileck

Co-Founder & Managing Director @ Finway

From founder to founders - 5 tips on early-stage fundraising

Jennifer Dussileck is co-founder and Co-CEO at finway, a Munich-based FinTech which has developed a holistic SaaS solution for the expense management of SMEs. Having raised three investment rounds already, she shares her biggest learnings from early stage fundraising. You will receive real life tips from a founder to other founders.


Growth Stage

Panel

Panel Speakers TBA

Artificial Intelligence

The details of the Artificial Intelligence Panel will be announced at a later date.

Early Stage

Panel

Panel Speakers TBA

Sustainability

The details of the Sustainability Panel will be announced at a later date.

Growth Stage

Panel

Panel Speakers TBA

Investor's Panel

The details of the Investor's Panel  will be announced at a later date.

Early Stage

Panel

Panel Speakers TBA

Growth Founders Panel

The details of the Growth Founders Panel will be announced at a later date.

Growth Stage

Panel

Panel Speakers TBA

2nd VC / Investor Panel

The details of the 2nd VC / Investor Panel will be announced at a later date.

Early Stage

Panel

Panel Speakers TBA

HR Tech Panel

The details of the HR Tech Panel will be announced at a later date.

Growth Stage

Round Table

Veronika Riederle

Co-Founder & CEO @ Demodesk

Changing Go-To-Market from sales-led to product-led. What does that mean for B2B SaaS?

Was bedeutet product-led, für welche Business funktioniert das, welche Rolle spielen Sales und Customer Success und was sind Erfolgsfaktoren?

Early Stage

Roasting

Jan-Erik Jank

Host @ Sales Excellence Podcast

UNLEASH YOUR DEMO

Why doesn't your demo convert into a successful deal? Because your demo is not convincing!
What could be the reason?
- You love your features more than your customer
- What you show has no relevance for your customer
- Your customer doesn't understand the value you offer them
- Your messaging doesn't match
- Your discovery was not good
- You are trying hard to solve your customer's problem
- Sometimes all together...
You want to change that? ARRtist is your chance! Unpack your demo. Tim & Jan will provide constructive feedback and concrete ideas. This will help you to create the necessary WOW effect that will shortenyour sales cycle and maximize your win rate.

Early Stage

More activities are to be announced soon!