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2023 Summit Program

You come to expand your network, learn and exchange ideas with like-minded people on SaaS topics.

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Activities

Master classes

Hands-on knowledge transfer for practitioners. After the master class, you will know how to tackle a specific topic in a very practical way and what you have to pay attention to when implementing it.

AWS After Hours

The Speakers' After Hours is a Q&A on steroids. Instead of asking a few questions on stage, speakers take their most engaged listeners to a separate table where they can take follow-up questions and discuss ideas in a more intimate and actionable way than a stage would allow. We believe that value-creation starts when a potential solution can be discussed with additional context and in depth.

Round tables

In this mastermind session, a moderator structures and leads the exchange in a small group. Joint problem-solving and exchange of experiences.

Panels

Smart people discuss their perspectives on B2B SaaS including Q&A.
The panels will focus on the topics:
‍- Artificial Intelligence
- Sustainability
- An Investor's Panel
- Growth Founders
- A 2nd VC / Investor panel
- HR tech  

Roasting

Test your customer sales pitch or software demo with our Sales Roasting Experts.

Learn which common mistakes to avoid and what techniques to use when pitching your product. Leave this session with a new & improved sales pitch to maximise your closing rate with new clients.

Event Program

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Round table

How to solve conflicts in the founder team and keeping employees motivated when sh*t hits the fan

Description to be announced.

Klaus Wegener

Co-Founder & Managing Director @ 35up

How to solve conflicts in the founder team and keeping employees motivated when sh*t hits the fan

Description to be announced.

Link to current page

Roasting

ROAST YOUR PITCH

Pitch Roasting Becomes Sales Acceleration (with a Focus on Discovery). For anyone who wants to take their sales performance to the next level, our new Sales Acceleration Session is just the thing. In an interactive 30 minutes you will dive deep into your current sales and discovery process together with Björn W. Schäfer. Discover how you can immediately leverage efficiency potential through improved discovery BEFORE the pitch or BEFORE the demo. Find out how you can then optimize your pitch or demo and thereby significantly increase the probability of closing and significantly shorten the sales cycle. Be there and find direct starting points for your sales acceleration.

Share the status quo with Björn before your session:

  1. Sales Process BEFORE the pitch or BEFORE the demo
  2. Discovery framework currently used, e.g. SPICED or MEDDICC
  3. Current sales velocity with values ​​for win rate, ACV and sales cycle

Bjoern W. Schaefer

Founder @ Rowing8

ROAST YOUR PITCH

Pitch Roasting Becomes Sales Acceleration (with a Focus on Discovery). For anyone who wants to take their sales performance to the next level, our new Sales Acceleration Session is just the thing. In an interactive 30 minutes you will dive deep into your current sales and discovery process together with Björn W. Schäfer. Discover how you can immediately leverage efficiency potential through improved discovery BEFORE the pitch or BEFORE the demo. Find out how you can then optimize your pitch or demo and thereby significantly increase the probability of closing and significantly shorten the sales cycle. Be there and find direct starting points for your sales acceleration.

Share the status quo with Björn before your session:

  1. Sales Process BEFORE the pitch or BEFORE the demo
  2. Discovery framework currently used, e.g. SPICED or MEDDICC
  3. Current sales velocity with values ​​for win rate, ACV and sales cycle

Link to current page

Roasting

ROAST YOUR DEMO

Your demos don't generate any buzz and end up in closed lost status?
You probably loaded your feature function shotgun again instead of being relevant.


What could be the reason for this?

  • You fucked up your Discovery
  • You are talking to the wrong people
  • You show too many views in your software
  • You don't provide context
  • You talk about features instead of added value
  • You don't keep your audience engaged etc.

Get feedback from people who know how to do it. Who have done it a thousand times. Who have a track record to show for it.
Unpack your demo and let Jan and Tim "roast" you, with appreciation and sensitivity.

Procedure:

  • You bring your software demo (preferably with additional slides), which you have given or want to give to a customer, to Berlin 
  • Your "Roasting" session will last 30 minutes
  • You have 7 - 10 minutes for your demo pitch – most of it should be your software demo
  • The rest of the time is used for intensive feedback that can be implemented directly

Jan-Erik Jank

Founder @ SE Rockstars

Tim Brömme

Founder @ SE Rockstars

ROAST YOUR DEMO

Your demos don't generate any buzz and end up in closed lost status?
You probably loaded your feature function shotgun again instead of being relevant.


What could be the reason for this?

  • You fucked up your Discovery
  • You are talking to the wrong people
  • You show too many views in your software
  • You don't provide context
  • You talk about features instead of added value
  • You don't keep your audience engaged etc.

Get feedback from people who know how to do it. Who have done it a thousand times. Who have a track record to show for it.
Unpack your demo and let Jan and Tim "roast" you, with appreciation and sensitivity.

Procedure:

  • You bring your software demo (preferably with additional slides), which you have given or want to give to a customer, to Berlin 
  • Your "Roasting" session will last 30 minutes
  • You have 7 - 10 minutes for your demo pitch – most of it should be your software demo
  • The rest of the time is used for intensive feedback that can be implemented directly

Link to current page

Master Class

Higher Winrate and more control via Multithreading

Only the very best companies are still able to grow like they did in 2020/2021. It's more important than ever for an AE to have control of their deals and for a manager to understand overall pipeline health. This is only possible with multithreading - something that most of us already organically do. But are you doing enough of it? Let's find out!

Lars Mangelsdorf

Co-Founder & CCO @ Yokoy

Higher Winrate and more control via Multithreading

Only the very best companies are still able to grow like they did in 2020/2021. It's more important than ever for an AE to have control of their deals and for a manager to understand overall pipeline health. This is only possible with multithreading - something that most of us already organically do. But are you doing enough of it? Let's find out!

Link to current page

Master Class

Using PR to scale sustainably

Louise´s Masterclass will focus on the strategic use of Public Relations (PR) to build trust, highlighting the expertise of internal team members, and sharing insights, with the goal of supporting a sustainable business scaling. It focuses on the role of PR in storytelling and relationship-building, beyond mere sales, to create a deep connection with the organisation's target audience. By leveraging internal experts and engaging in a broader conversation in society through earned media, businesses can enhance their credibility and position themselves as thought leaders in a very cost efficient way.

Louise Barnekow

CEO @ Mynewsdesk

Using PR to scale sustainably

Louise´s Masterclass will focus on the strategic use of Public Relations (PR) to build trust, highlighting the expertise of internal team members, and sharing insights, with the goal of supporting a sustainable business scaling. It focuses on the role of PR in storytelling and relationship-building, beyond mere sales, to create a deep connection with the organisation's target audience. By leveraging internal experts and engaging in a broader conversation in society through earned media, businesses can enhance their credibility and position themselves as thought leaders in a very cost efficient way.

Link to current page

Round table

Recruiting and ramp-up of sales talent: best practices

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Dominic Blank

Co-Founder @ Hyrise Academy

Recruiting and ramp-up of sales talent: best practices

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Link to current page

Master Class

Transparenz als Management-Superpower: Radikal und effektiv

Ari Albertini zeit in seiner Masterclass auf, wie Ihr durch radikale Offenheit Unruhe und Defokussierung in Sales Teams eliminiert und so klügere Entscheidungen und explosives Unternehmenswachstum fördert.

Ari Albertini

CEO @ FTAPI

Transparenz als Management-Superpower: Radikal und effektiv

Ari Albertini zeit in seiner Masterclass auf, wie Ihr durch radikale Offenheit Unruhe und Defokussierung in Sales Teams eliminiert und so klügere Entscheidungen und explosives Unternehmenswachstum fördert.

Link to current page

Master Class

Vision, Mission, Purpose - Essential Pillars or Just Buzzword Bingo?

Crafting your startup's future starts with creating narratives of things that aren't there yet in the real world. The masterclass takes a deep dive into the world of positioning and storytelling and explains how to analyze, create, and elevate key strategic narratives for a startup.

Frank Wolf

Co-Founder @ Staffbase

Vision, Mission, Purpose - Essential Pillars or Just Buzzword Bingo?

Crafting your startup's future starts with creating narratives of things that aren't there yet in the real world. The masterclass takes a deep dive into the world of positioning and storytelling and explains how to analyze, create, and elevate key strategic narratives for a startup.

Link to current page

Round table

Collaborative Growth: Customer Expansion starts with the right Sales Approach

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.

Julia Saswito

CMO, Head of Strategy @ aimpower

Collaborative Growth: Customer Expansion starts with the right Sales Approach

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.

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