More details about this session will be announced soon.

Latam, India and Russia are adopting WhatsApp Business Messaging like crazy. Europe is adopting far slower. What is happening here and what do SaaS founders have to know. Insights about adoption and potential from an investor into Respond.io, 360dialog, plus another investment in the making.

Sharing lessions learned from 10 years of pricing at Productsup and how small changes in your pricing model can have a big impact.

Companies grow fundamentally different from 0 to 10m in ARR than from 10 to 30m.This format provides experience sharing and best practice on how to master the gear change.

Why are resilience and adaptability the key factors for success – particularly for international (female) entrepreneurs who found their business in Germany? In this panel the international female founder Lama Yammine-Hocks and two investors talk about the German startup ecosystem. Lama gives insights into her individual growth story – how she gained resilience and adaptability and let them become valuable resources for her startup.

Care you looking good on product-market fit? Have you captured the imagination of investors and raised money successfully? Missteps could still scupper the dream rapidly. Join this session for clear, practical learnings on the most frequently observed pitfalls of Seed-Series A funded B2B startups based on experiences of the AWS Startups team that works very closely with VC firms and thousands of startups globally. Joining Abhijat Chahal (AWS) on stage will also be Johannes Landgraf, Founder and CEO of Gitpod (Series A, USD 41M raised) to talk about how he embraced change and the uncomfortable decisions Gitpod has had to make in their journey so far from being an open-source platform to an enterprise ready business.

Coop, one of Carlsquare’s US Partners in San Francisco, has an impressive background in technology investment banking, having led M&A Corporate Development for American Express, First Data, Microsoft and McKesson. He brings a wealth of experience and insider knowledge to help you navigate the complexities of the tech industry and was also President of ThinkTank, a Softbank backed business accelerator before moving into investment banking.This masterclass is designed together with his partner Mark Miller to equip you with the knowledge and skills necessary to successfully sell your company to Silicon Valley, attracting the attention of big tech buyers for potential acquisitions. Mark, founder of Carlsquare, has started his software career with his C++ class at the University of Texas, but then soon decided to focus on selling software companies and leave the programming to his sons. Based in Hamburg, he has sold numerous software companies to investors from Europe and the US. Previously, he worked for Bertelsmann and Deutsche Bank.

At this roundtable, Chris Stein (partner) and Tobias Richter (director) from PSG Equity, will discuss how to use M&A as a catalyst for profitable growth, how to manage transformative growth, and how to make acquisitions a success. PSG is a growth and scale-up investor focused on B2B software companies with over €12bn in AUM having invested in 120+ portfolio companies that completed 450+ acquisitions over the last 10 years across Europe and the US.

This keynote will show you effective strategies to quantify the financial impact of your B2B SaaS tool, enabling sales professionals to transparently illustrate how the software translates into real-world monetary gains for clients, even amidst economic downturns.

Dive into the dynamic realm of Product Led Growth (PLG). Gain insights into the fusion of product mastery and the growth engine, and learn how the PLG playbook can drive success for your SaaS. This session offers a unique opportunity to glean industry best practices as well as lessons learned from airfocus' CEO's from their journey, including how airfocus switched from PLG to PLS (product-led sales).

In this masterclass, we unravel the complexities of software pricing, from navigating AI pricing to developing hybrid models. Dive into the transformative trends of 2023, and learn to leverage them to fuel your business growth. Because getting the price right isn't just a task, it's a strategy. Join us, and master the art of pricing in the ever-evolving software landscape. Arm yourself with the knowledge to price like your growth depends on it - because it does.

Jennifer Dussileck is co-founder and Co-CEO at finway, a Munich-based FinTech which has developed a holistic SaaS solution for the expense management of SMEs. Having raised three investment rounds already, she shares her biggest learnings from early stage fundraising. You will receive real life tips from a founder to other founders.

In this session, we share our learnings & best practises from over 700 growth projects with start-ups & scale-ups around revenue architecture and how to successfully set up revenue operations in your venture.

The way B2B buyers want to buy has fundamentally changed in 2023. Sadly, companies are still focussing on collecting leads instead of creating real demand which leads to massively unprofitable marketing. The good news: It can be done differently. In this session, Tim Founder & CEO of YOYABA) shares insights from 47 B2B SaaS portfolio companies on how to shift from lead gen to demand gen that generates real pipeline and drives revenue – instead of collecting "leads" aka contact information.

High growth, high burn - it feels like these times are over (at least for now) and the demand for efficient GTM is huge. Vimcar is generating 85% of new MRR through Inbound. In this masterclass, Sophie will share the most important learnings from the past 5 years as VP Marketing and how to set up and scale an efficient Inbound function.

PLG verspricht der neue große Trend im B2B SaaS zu werden. Aber warum? Kunden möchten in Zukunft Produkte selbst testen, anstatt mit dem Vertrieb zu sprechen. In dem Workshop zeigt Michael erprobte Strategien auf, die Perspective dabei geholfen haben, innerhalb von 2,5 Jahren 3.000 B2B Kunden aufzubauen.

As organizations strive to thrive amidst uncertainty, this Masterclass serves as a compass, guiding leaders towards the infinite game of defining people strategies as a combination of recruiting, development and - more important than ever - retention. Brace yourself for an enlightening journey that unveils a KPI-based canvas, empowering decision-making in an agile environment.

Data and relationships are the key to success in a highly competitive market. Relationships cannot be copied. Christian Steiger illustrates this point using the example of accounting. To continue offering relevant services to small businesses and freelancers in the future, even if the core topic of accounting becomes a commodity due to automation and artificial intelligence, we must understand them within their own network. They have their own customers, suppliers, banks, tax consultants, employees, and inventory management. All of these relationships are reflected in accounting in the form of offers, invoices, payment transactions, delivery notes, and contracts, in other words, data points. It is not enough to solve a segment of their world, such as accounting, perfectly. Instead, they are looking for solutions that make their own work processes more efficient, automated, intelligent, and valuable. Software providers must become an important, compatible, and adaptive component of the solution network: with a high degree of openness to third-party systems, the creation of interfaces, and the establishment of an ecosystem of relevant partners to continuously increase customer benefits. In such a network of relationships, there are endless opportunities.

In the last 2 years, balancing growth and runway or profitability has been a major topic in all exec teams and boards that we’ve spoken to. Reaching profitability to be “default alive” in the first place or thinking about how to create the most enterprise value on the other end of the spectrum. We’ve seen many companies correcting their course, so now it’s time to compare notes: what has proven the most successful tactics and how to set strategy for our 2024 budgets and beyond?

Venture Capital, Venture Debt, Revenue-Based Financing, Venture Loans, Factoring, Revenue Share Investment, Asset-Backed Financing... Do you really know which one is the best for your growing company? We will deepen our understanding on how they work, their pros and cons, their use cases, impact on dilution, and which one to choose when.

Die Zusammensetzung des cap tables ist entscheidend für den Erfolg eines Start-ups und ein gut ausgestaltetes Shareholder-Board kann eine starke Allianz schaffen, um das Wachstum und die Vision des Start-ups zu fördern. Die Kunst, Shareholder und Ihre Interessen effektiv zu führen, wird oft zu wenig beachtet und Gründer tauschen sich hierzu selten pro-aktiv aus, während Investoren sich regelmäßig austauschen und gut vernetzt sind. Dieser Roundtable bietet die Chance, den Dialog unter den Gründern zu fördern und Erfahrungen zu teilen. Wir sprechen über bewährte Strategien, wie Gründer und das Management erfolgreich mit Shareholdern kommunizieren und deren Interessen ausbalancieren können, darüber wie sich der Cap Table in den verschiedenen Phasen der Unternehmensentwicklung verändern sollte und nicht zuletzt sprechen wir über die häufigsten "Fuck-ups", die ein Start-up im schlimmsten Fall in die Knie zwingen können. – Gründer Only!

This Roundtable aims to prepare you for a pre-seed, seed and Series A fundraise. We'll cover what's important for founders to know when pitching an early stage business to investors, and what common characteristics there are in successful fundraises. We'll dive deeper into how to shortlist relevant investors and how to run a process as a resource constrained startup. Hosted by Lina Chong, Investment Director at Target Global.

Get best practices on how to scale EUR 0-10M quickly without trial & error from working with 200+ B2B SaaS Startups by hitting message-market-fit, building outbound sales, setting up scalable processes, closing bigger deals faster & building world-class sales teams with the opportunity to ask anything after the formal master class.

SaaS is often assumed to be rather “low tech”, while tech actually acts as an enabler for success and scalability in these models. In this roundtable Chris, Founder of Philipps & Byrne, will discuss how SaaS founders can develop a shared understanding of product strategy and its implications for engineering, find the right CTO, avoid common pitfalls, and improve collaboration between business and tech.

Learn how WorkGenius, a Hamburg-founded company generating 9-digit annual revenue, successfully entered the US market and became one of the leading global talent solutions for companies such as Apple, LVMH, Ralph Lauren, and Meta. In this masterclass, you'll discover the market entry techniques, strategic partnerships, and merger and acquisition strategies that WorkGenius used to build a strong foundation in the US and beyond. Don't miss this opportunity to learn from a true success story!

Have you always wondered how exactly you manage the balance between automation and individuality in the sales process? Is it worth the time and effort to individualize everything in a highly professional and tailor-made way after extensive research? When do I use which instrument and what is more efficient? How can I balance the conflicting goals of the topics? We look at the numbers!

Many successful founder-owned software firms face new challenges when exceeding a certain size. New structures and processes need to be established to ensure continued growth as a more mature company. What topics can companies address / how can professional software investors help?

Uncover the truths of scaling in the SaaS world through SoSafe's experience. Learn from our wins, our unsolved challenges, and our ongoing journey that go along with hypergrowth. An interactive dialogue crafted for startup founders striving to navigate the turbulent waters of rapid growth.

What do fundraising, the SVB crisis, scaling and layoffs have in common? They all rely on solid data & operational systems as the oil for your company. Get it right and you will not feel a thing, get it wrong and it can invisibly slow you down for a long, long time. In this talk you will learn about lessons learned and how to structure your business operations to enable ambition and efficiency.

Enterprise SaaS Marketing is in a league of its own. In this master class you will learn which success strategies you can use to win them. You will hear which channels work (and why), how to build a modern marketing team and what role brand, partner marketing and the sales team play in this. Because SaaS marketing is so much more than just raking in leads. Julia is a passionate SaaS Marketing Leader and shares her learnings and practical tips to help you successfully implement these strategies.

Join me for an unfiltered journey into the realities of scaling a bootstrapped SaaS business. This session offers hard-won lessons and practical insights, covering leadership challenges and key performance indicators, to empower you with the knowledge and principles to navigate your own path to SaaS success. Yes, it's work, but it's absolutely worth it.

What does product-led mean, for which business does it work, what role do sales and customer success play and what are the success factors?

This masterclass covers the crucial role of work-happiness in driving company success. Tobias shares real-life examples from 10 years of experience building two successful SaaS companies. You will gain actionable insights into creating a working SaaS-specific values framework, working with radical transparency (no secrets culture) and creating a leadership structure that works from 3 to 50 ppl without additional hierarchy.

OpenAI has really stirred up the content world with things like ChatGPT, DALL-E or GPT-3. These tools are definitely not a trend, but will drastically change the way we produce and consume content on the internet. I'll show you what's currently possible, the advantages and disadvantages of the technology and, of course, tools that you can use directly yourself.

Most sales trainings don't work. In fact, sales reps forget 70% within one week. Having worked with +100 SaaS scale-ups, we share best practices along with validated research findings on which formats really work to effectively train salespeople for sustainable results.

Learnings in sales that I wish I had known at the beginning:    -Knowing your ideal customer profile and how to create it    -Understanding your value proposition and matching it to the customers’ needs -Why pipeline management is key   -How to qualify leads and opportunities -Designing and performing the right pitch- From founder-led sales to hiring and enabling a sales team: when is the right time and which roles & competencies do I need and when?

In this session, explore how AI is transforming the way businesses interact with their customers, reshaping the customer journey into a more personalized, efficient, and engaging experience. We will delve into real-world examples of AI implementations and discuss the potential opportunities and challenges that lie ahead.

The details of Peter Möllman's Masterclass session will be announced at a later date.

Why doesn't your demo convert into a successful deal? Because your demo is not convincing!
What could be the reason?
- You love your features more than your customer
- What you show has no relevance for your customer
- Your customer doesn't understand the value you offer them
- Your messaging doesn't match
- Your discovery was not good
- You are trying hard to solve your customer's problem
- Sometimes all together...
You want to change that? ARRtist is your chance! Unpack your demo. Tim & Jan will provide constructive feedback and concrete ideas. This will help you to create the necessary WOW effect that will shorten your sales cycle and maximize your win rate. We invite all of our guests to join the Roasting Sessions at any time to learn and get inspired.

In this masterclass, Dennis will share first-hand experiences from Gigs' journey through the renowned Y Combinator program. He will detail how it helped Gigs to hone its product-market-fit, unlock access to talent and customers and how spending time in Silicon Valley allowed him to plant a true growth mindset within Gigs. Dennis will further elaborate on what it's like to grow your business in the US as a remote-first company.

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In this exciting master class, you will learn from Gero Decker how to have a proper annual strategy and planning cycle - and thus bring calm and clarity to the organization.

In this closed doors roundtable Jasper, partner at Cherry Ventures and investor in several AI companies with hundreds of millions in revenue and worth billions shares success stories and insights how companies found product market fit and scaled successfully. He is joined by Reetu Kainulainen, CEO & Founder of Ultimate.ai Chatham house rules apply.

Why do your deals sometimes drag like gum? Because your pitch is not convincing!
What can be the reason?
- You're not reflecting Discovery properly
- Your customer does not understand your added value
- You rely on the wrong benefits or even worse on features
- You cannot create a 'Sense of Urgency'
- Your topic is not a top priority
- You fail to generate commitment
- Your pitch is just boring
But that's exactly what we can do on October 12th. change!
Unpack your customer pitch and let Stephanie and Björn roast you. Make sure that starting tomorrow you will provide the necessary WOW effect that shortens your sales cycle and maximizes your win rate. We invite all of our guests to join the Roasting Sessions at any time to learn and get inspired.

Practical insights and real-world examples from High-Growth Startups. Proven strategies for making user referrals work in the B2B space.

Multipliers leverage your B2B sales?! But they also add complexity to communication, create intransparency and can often lead to a hold-up situation! Using the example of Taxdoo, tax firms and clients in e-commerce, I will show you how we have built a scalable and sustainable linear relationship out of this complex triangle.