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2024 Summit Program

You come to expand your network, learn and exchange ideas with like-minded people on SaaS topics.

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Activities

Master classes

Hands-on knowledge transfer for practitioners. After the master class, you will know how to tackle a specific topic in a very practical way and what you have to pay attention to when implementing it.

Round tables

In this mastermind session, a moderator structures and leads the exchange in a small group. Joint problem-solving and exchange of experiences.

Tech Talks

Each speaker, an experienced CTO or CPO, will give a 3-10 minute intro to a tech topic of their interest. A select group consisting of other CTOs / CPOs / tech founders will then discuss solution approaches and perspectives in a hands-on manner.

After Hours

The Speakers' After Hours is a Q&A on steroids. Instead of asking a few questions on stage, speakers take their most engaged listeners to a separate table where they can take follow-up questions and discuss ideas in a more intimate and actionable way than a stage would allow. We believe that value-creation starts when a potential solution can be discussed with additional context and in depth.

Panels

Smart people discuss their perspectives on B2B SaaS including Q&A.

Roasting

Test your customer sales pitch or software demo with our Sales Roasting Experts.

Learn which common mistakes to avoid and what techniques to use when pitching your product. Leave this session with a new & improved sales pitch to maximise your closing rate with new clients.

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Master Class

Why Outbound Sales always works

In this session you will discuss the pitfalls and best practices to set up an effective outbound sales strategy to fuel your revenue. By learning what to consider in the setup from strategy to tools, what the ideal outbound sales org looks like on the path to €1m ARR and then €10 million ARR, respectively and what the key qualities, skills, and experiences to look for, when hiring outbound sales professionals for your company.

Christoph Berner

Founder & MD @ Cosuno

Why Outbound Sales always works

Apply nowApply now

In this session you will discuss the pitfalls and best practices to set up an effective outbound sales strategy to fuel your revenue. By learning what to consider in the setup from strategy to tools, what the ideal outbound sales org looks like on the path to €1m ARR and then €10 million ARR, respectively and what the key qualities, skills, and experiences to look for, when hiring outbound sales professionals for your company.

Link to current page

Round table

How to create high-performing Fundraising-FOMO

Iskender has developed the Triple-P Framework for Fundraising Performance: Psychology, Pitching, Process. He is teaching it in his FundraisingCOUP program that has helped founders like Malte Kosub (Parloa) to raise >20m € (and then another $66m). In this workshop, Iskender will provide tech founders with actionable fundraising hacks, enabling them to create healthy FOMO and turn into investor magnets.

Iskender Dirik

Partner @ Delin Ventures

How to create high-performing Fundraising-FOMO

Apply nowApply now

Iskender has developed the Triple-P Framework for Fundraising Performance: Psychology, Pitching, Process. He is teaching it in his FundraisingCOUP program that has helped founders like Malte Kosub (Parloa) to raise >20m € (and then another $66m). In this workshop, Iskender will provide tech founders with actionable fundraising hacks, enabling them to create healthy FOMO and turn into investor magnets.

Link to current page

Master Class

How to offer what customers will buy. A step-by-step guide.

The purpose of every business is to offer products that customers want to buy. But there is no such thing as “the customer”, we are dealing with millions of individuals with individual preferences. This session is a step-by-step guide on how to think about and navigate the customer landscape to make better decisions on: Which products to offer, how to price them and how to promote them. Why? Because that's where the money is.

Sebastian Baier

Founder & MD @ buynomics

How to offer what customers will buy. A step-by-step guide.

Apply nowApply now

The purpose of every business is to offer products that customers want to buy. But there is no such thing as “the customer”, we are dealing with millions of individuals with individual preferences. This session is a step-by-step guide on how to think about and navigate the customer landscape to make better decisions on: Which products to offer, how to price them and how to promote them. Why? Because that's where the money is.

Link to current page

Master Class

Sales Efficiency: AI, CRM, ABM, (no) SDRs?

You need to scale sales efficiently these days. The times of free money are over. The next funding round might never come. OK, but how do you actually scale sales without an army of expensive tools and reps. This session will equip you with battle-proven tactics, insights & "sales hacks" you can implement immediately at EUR 0 investment without trial & error to drastically increase your sales efficiency.

Manuel Hartmann

Founder @ SalesPlaybook

Sales Efficiency: AI, CRM, ABM, (no) SDRs?

Apply nowApply now

You need to scale sales efficiently these days. The times of free money are over. The next funding round might never come. OK, but how do you actually scale sales without an army of expensive tools and reps. This session will equip you with battle-proven tactics, insights & "sales hacks" you can implement immediately at EUR 0 investment without trial & error to drastically increase your sales efficiency.

Link to current page

Round table

How (not) to hire a VP Sales. From founder-led sales to hiring external leadership and back.

With my co-founder leaving optilyz for private reasons and me not having a clue about sales, we went on a journey to replace him with external leadership. We failed THREE times… I will share my journey, what the company and I have learned along the way and how I have grown into the sales role to now lead the sales team myself.

Martin Twellmeyer

Co-Founder @ Optilyz

How (not) to hire a VP Sales. From founder-led sales to hiring external leadership and back.

Apply nowApply now

With my co-founder leaving optilyz for private reasons and me not having a clue about sales, we went on a journey to replace him with external leadership. We failed THREE times… I will share my journey, what the company and I have learned along the way and how I have grown into the sales role to now lead the sales team myself.

Link to current page

Tech Talk

From Zero to Hero: Strategies for the perfect tech team to enable hyper growth

Please join, if you are a CTO/CPO of a B2B product company with up to a thousand employees, and would like to discuss about:

- Different principles and roles for different stages of the company

- Leadership and mentoring model that supports the constant changes

- Data enabled decisions and operations

Willi Tscheschner

Founder and CTO @ SAP Signavio

From Zero to Hero: Strategies for the perfect tech team to enable hyper growth

Apply nowApply now

Please join, if you are a CTO/CPO of a B2B product company with up to a thousand employees, and would like to discuss about:

- Different principles and roles for different stages of the company

- Leadership and mentoring model that supports the constant changes

- Data enabled decisions and operations

Link to current page

Master Class

Mastering the Exit: Insights from B2B SaaS Founders who recently sold their company

Description to be announced.

Mark Miller

Founder & Mng. Partner @ Carlsquare

Manuel Hinz

Co-Founder @ CrossEngage

Mastering the Exit: Insights from B2B SaaS Founders who recently sold their company

Apply nowApply now

Description to be announced.

Link to current page

Tech Talk

The mother of all software engineering problems - keeping delivery speed in large teams and large legacy code bases

Description to be announced.

Johannes Schaback

CTO @ SumUp

The mother of all software engineering problems - keeping delivery speed in large teams and large legacy code bases

Apply nowApply now

Description to be announced.

Link to current page

Round table

3 Steps Closer to ARR - Doubling MRR YoY with Data & Analytics

1. Set up a pragmatic data infrastructure that is efficient yet can cope with a fast-growing SaaS Company

2. Steer Marketing and Operations via a strong Customer 360 reporting merging the data from finance, product, and CRM

3. Build profitable and innovative data products on top of the foundation that can leverage the team's ability to make good decision

Lennart Weber

Managing Director & Co-Founder @ Gemma Analytics

Jannik Abraham

Managing Director @ Smoobu

3 Steps Closer to ARR - Doubling MRR YoY with Data & Analytics

Apply nowApply now

1. Set up a pragmatic data infrastructure that is efficient yet can cope with a fast-growing SaaS Company

2. Steer Marketing and Operations via a strong Customer 360 reporting merging the data from finance, product, and CRM

3. Build profitable and innovative data products on top of the foundation that can leverage the team's ability to make good decision

Link to current page

Master Class

Vertical Software 2.0 - Expansion opportunities in vertical software

Join Louis Copper, a visionary leader at Point Nine, for an exclusive masterclass that delves into the transformative world of Vertical Software 2.0. In this masterclass, you will learn the secrets behind Point Nine’s success with vertical SaaS, explore how AI and machine learning are unlocking unprecedented product capabilities and gain strategies to expand your vertical software’s TAM and leverage fintech, logistics, and advertising models.

Louis Coppey

Partner @ Point Nine

Vertical Software 2.0 - Expansion opportunities in vertical software

Apply nowApply now

Join Louis Copper, a visionary leader at Point Nine, for an exclusive masterclass that delves into the transformative world of Vertical Software 2.0. In this masterclass, you will learn the secrets behind Point Nine’s success with vertical SaaS, explore how AI and machine learning are unlocking unprecedented product capabilities and gain strategies to expand your vertical software’s TAM and leverage fintech, logistics, and advertising models.

Link to current page

Round table

How to solve conflicts in the founder team and keeping employees motivated when sh*t hits the fan

Description to be announced.

Klaus Wegener

Co-Founder & Managing Director @ 35up

How to solve conflicts in the founder team and keeping employees motivated when sh*t hits the fan

Apply nowApply now

Description to be announced.

Link to current page

Roasting

ROAST YOUR PITCH

Pitch Roasting Becomes Sales Acceleration (with a Focus on Discovery). For anyone who wants to take their sales performance to the next level, our new Sales Acceleration Session is just the thing. In an interactive 30 minutes you will dive deep into your current sales and discovery process together with Björn W. Schäfer. Discover how you can immediately leverage efficiency potential through improved discovery BEFORE the pitch or BEFORE the demo. Find out how you can then optimize your pitch or demo and thereby significantly increase the probability of closing and significantly shorten the sales cycle. Be there and find direct starting points for your sales acceleration.

Share the status quo with Björn before your session:

  1. Sales Process BEFORE the pitch or BEFORE the demo
  2. Discovery framework currently used, e.g. SPICED or MEDDICC
  3. Current sales velocity with values ​​for win rate, ACV and sales cycle

Bjoern W. Schaefer

Founder @ Rowing8

ROAST YOUR PITCH

Apply nowApply now

Pitch Roasting Becomes Sales Acceleration (with a Focus on Discovery). For anyone who wants to take their sales performance to the next level, our new Sales Acceleration Session is just the thing. In an interactive 30 minutes you will dive deep into your current sales and discovery process together with Björn W. Schäfer. Discover how you can immediately leverage efficiency potential through improved discovery BEFORE the pitch or BEFORE the demo. Find out how you can then optimize your pitch or demo and thereby significantly increase the probability of closing and significantly shorten the sales cycle. Be there and find direct starting points for your sales acceleration.

Share the status quo with Björn before your session:

  1. Sales Process BEFORE the pitch or BEFORE the demo
  2. Discovery framework currently used, e.g. SPICED or MEDDICC
  3. Current sales velocity with values ​​for win rate, ACV and sales cycle

Link to current page

Roasting

ROAST YOUR DEMO

Your demos don't generate any buzz and end up in closed lost status?
You probably loaded your feature function shotgun again instead of being relevant.


What could be the reason for this?

  • You fucked up your Discovery
  • You are talking to the wrong people
  • You show too many views in your software
  • You don't provide context
  • You talk about features instead of added value
  • You don't keep your audience engaged etc.

Get feedback from people who know how to do it. Who have done it a thousand times. Who have a track record to show for it.
Unpack your demo and let Jan and Tim "roast" you, with appreciation and sensitivity.

Procedure:

  • You bring your software demo (preferably with additional slides), which you have given or want to give to a customer, to Berlin 
  • Your "Roasting" session will last 30 minutes
  • You have 7 - 10 minutes for your demo pitch – most of it should be your software demo
  • The rest of the time is used for intensive feedback that can be implemented directly

Jan-Erik Jank

Founder @ SE Rockstars

Tim Brömme

Founder @ SE Rockstars

ROAST YOUR DEMO

Apply nowApply now

Your demos don't generate any buzz and end up in closed lost status?
You probably loaded your feature function shotgun again instead of being relevant.


What could be the reason for this?

  • You fucked up your Discovery
  • You are talking to the wrong people
  • You show too many views in your software
  • You don't provide context
  • You talk about features instead of added value
  • You don't keep your audience engaged etc.

Get feedback from people who know how to do it. Who have done it a thousand times. Who have a track record to show for it.
Unpack your demo and let Jan and Tim "roast" you, with appreciation and sensitivity.

Procedure:

  • You bring your software demo (preferably with additional slides), which you have given or want to give to a customer, to Berlin 
  • Your "Roasting" session will last 30 minutes
  • You have 7 - 10 minutes for your demo pitch – most of it should be your software demo
  • The rest of the time is used for intensive feedback that can be implemented directly

Link to current page

Master Class

Higher Winrate and more control via Multithreading

Only the very best companies are still able to grow like they did in 2020/2021. It's more important than ever for an AE to have control of their deals and for a manager to understand overall pipeline health. This is only possible with multithreading - something that most of us already organically do. But are you doing enough of it? Let's find out!

Lars Mangelsdorf

Co-Founder & CCO @ Yokoy

Higher Winrate and more control via Multithreading

Apply nowApply now

Only the very best companies are still able to grow like they did in 2020/2021. It's more important than ever for an AE to have control of their deals and for a manager to understand overall pipeline health. This is only possible with multithreading - something that most of us already organically do. But are you doing enough of it? Let's find out!

Link to current page

Master Class

Using PR to scale sustainably

Louise´s Masterclass will focus on the strategic use of Public Relations (PR) to build trust, highlighting the expertise of internal team members, and sharing insights, with the goal of supporting a sustainable business scaling. It focuses on the role of PR in storytelling and relationship-building, beyond mere sales, to create a deep connection with the organisation's target audience. By leveraging internal experts and engaging in a broader conversation in society through earned media, businesses can enhance their credibility and position themselves as thought leaders in a very cost efficient way.

Louise Barnekow

CEO @ Mynewsdesk

Using PR to scale sustainably

Apply nowApply now

Louise´s Masterclass will focus on the strategic use of Public Relations (PR) to build trust, highlighting the expertise of internal team members, and sharing insights, with the goal of supporting a sustainable business scaling. It focuses on the role of PR in storytelling and relationship-building, beyond mere sales, to create a deep connection with the organisation's target audience. By leveraging internal experts and engaging in a broader conversation in society through earned media, businesses can enhance their credibility and position themselves as thought leaders in a very cost efficient way.

Link to current page

Round table

Recruiting and ramp-up of sales talent: best practices

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Dominic Blank

Co-Founder @ Hyrise Academy

Recruiting and ramp-up of sales talent: best practices

Apply nowApply now

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Link to current page

Master Class

Transparenz als Management-Superpower: Radikal und effektiv

Ari Albertini zeit in seiner Masterclass auf, wie Ihr durch radikale Offenheit Unruhe und Defokussierung in Sales Teams eliminiert und so klügere Entscheidungen und explosives Unternehmenswachstum fördert.

Ari Albertini

CEO @ FTAPI

Transparenz als Management-Superpower: Radikal und effektiv

Apply nowApply now

Ari Albertini zeit in seiner Masterclass auf, wie Ihr durch radikale Offenheit Unruhe und Defokussierung in Sales Teams eliminiert und so klügere Entscheidungen und explosives Unternehmenswachstum fördert.

Link to current page

Master Class

Vision, Mission, Purpose - Essential Pillars or Just Buzzword Bingo?

Crafting your startup's future starts with creating narratives of things that aren't there yet in the real world. The masterclass takes a deep dive into the world of positioning and storytelling and explains how to analyze, create, and elevate key strategic narratives for a startup.

Frank Wolf

Co-Founder @ Staffbase

Vision, Mission, Purpose - Essential Pillars or Just Buzzword Bingo?

Apply nowApply now

Crafting your startup's future starts with creating narratives of things that aren't there yet in the real world. The masterclass takes a deep dive into the world of positioning and storytelling and explains how to analyze, create, and elevate key strategic narratives for a startup.

Link to current page

Round table

Collaborative Growth: Customer Expansion starts with the right Sales Approach

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.

Julia Saswito

CMO, Head of Strategy @ aimpower

Collaborative Growth: Customer Expansion starts with the right Sales Approach

Apply nowApply now

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.

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