Vicious competition and saturated marketing channels make it harder than ever for a startup to stand out and win business. In this session, positioning expert April Dunford will share the secrets of strategic positioning used by the world's fastest-growing companies. She will outline a simple step-by-step methodology for making your differentiation obvious to buyers and how to ensure your marketing and sales teams adopt that story.

Description to be announced.

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.

Venture Capital, Venture Debt, Term Loans, RBF, Revenue Share, Factoring... all have different pros and cons and use cases. There are so many different kinds of capital out there, you need to make sure you pick the right one for your company, your situation, and your goals. Let's talk about all of them and figure out which one is the best fit for you.

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Join Patrick's Cold Calling Mastermind Session to build your own cold calling script to sell successfully from SMB to Enterprise. In detail you can expect:

- Introduction to cold calling and other outreach channels

- How do my first 60 seconds typically sound?

- Workshop: Create your line for the first 60 seconds

- Feedback on 2-3 example- Wrap-up

You will learn about clever AI hacks that you can use to make your processes more efficient and therefore sell better. You will receive practical instructions and examples that you can implement immediately.

Perception is Reality. How your audience perceives your brand determines how they interact with it. The good news is: perceptions can be shaped. Good branding shapes customer reality and has a huge impact on buying behavior.This session will shed light on the strengths and weaknesses of brand identities in the B2B SaaS space and show you practical ways to take your brand experience to the next level.

Discover essential steps to strategically plan for 2025 and craft marketing strategies that drive towards your revenue goals. In this session we’ll dive into effective approaches for developing a strong marketing strategy, planning your marketing budget, and building a powerful team to navigate the year ahead. You’ll also learn about proven tactics to amplify your marketing efforts: from enhancing brand awareness to optimizing event impact and building a solid pipeline. Ideal for leaders (inside and outside of marketing) aiming to stay ahead in the dynamic landscape of enterprise SaaS.

In this session you will discuss the pitfalls and best practices to set up an effective outbound sales strategy to fuel your revenue. By learning what to consider in the setup from strategy to tools, what the ideal outbound sales org looks like on the path to €1m ARR and then €10 million ARR, respectively and what the key qualities, skills, and experiences to look for, when hiring outbound sales professionals for your company.

Iskender has developed the Triple-P Framework for Fundraising Performance: Psychology, Pitching, Process. He is teaching it in his FundraisingCOUP program that has helped founders like Malte Kosub (Parloa) to raise >20m € (and then another $66m). In this workshop, Iskender will provide tech founders with actionable fundraising hacks, enabling them to create healthy FOMO and turn into investor magnets.

The purpose of every business is to offer products that customers want to buy. But there is no such thing as “the customer”, we are dealing with millions of individuals with individual preferences. This session is a step-by-step guide on how to think about and navigate the customer landscape to make better decisions on: Which products to offer, how to price them and how to promote them. Why? Because that's where the money is.

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You need to scale sales efficiently these days. The times of free money are over. The next funding round might never come. OK, but how do you actually scale sales without an army of expensive tools and reps. This session will equip you with battle-proven tactics, insights & "sales hacks" you can implement immediately at EUR 0 investment without trial & error to drastically increase your sales efficiency.

With my co-founder leaving optilyz for private reasons and me not having a clue about sales, we went on a journey to replace him with external leadership. We failed THREE times… I will share my journey, what the company and I have learned along the way and how I have grown into the sales role to now lead the sales team myself.

Please join, if you are a CTO/CPO of a B2B product company with up to a thousand employees, and would like to discuss about:

- Different principles and roles for different stages of the company

- Leadership and mentoring model that supports the constant changes

- Data enabled decisions and operations

Description to be announced.

Description to be announced.

1. Set up a pragmatic data infrastructure that is efficient yet can cope with a fast-growing SaaS Company

2. Steer Marketing and Operations via a strong Customer 360 reporting merging the data from finance, product, and CRM

3. Build profitable and innovative data products on top of the foundation that can leverage the team's ability to make good decision

Join Louis Copper, a visionary leader at Point Nine, for an exclusive masterclass that delves into the transformative world of Vertical Software 2.0. In this masterclass, you will learn the secrets behind Point Nine’s success with vertical SaaS, explore how AI and machine learning are unlocking unprecedented product capabilities and gain strategies to expand your vertical software’s TAM and leverage fintech, logistics, and advertising models.

Description to be announced.

Pitch Roasting Becomes Sales Acceleration (with a Focus on Discovery). For anyone who wants to take their sales performance to the next level, our new Sales Acceleration Session is just the thing. In an interactive 30 minutes you will dive deep into your current sales and discovery process together with Björn W. Schäfer. Discover how you can immediately leverage efficiency potential through improved discovery BEFORE the pitch or BEFORE the demo. Find out how you can then optimize your pitch or demo and thereby significantly increase the probability of closing and significantly shorten the sales cycle. Be there and find direct starting points for your sales acceleration.

Share the status quo with Björn before your session:

1. Sales Process BEFORE the pitch or BEFORE the demo
   
2. Discovery framework currently used, e.g. SPICED or MEDDICC
3. Current sales velocity with values ​​for win rate, ACV and sales cycle

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Your demos don't generate any buzz and end up in closed lost status?
You probably loaded your feature function shotgun again instead of being relevant.

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What could be the reason for this?

• You fucked up your Discovery
• You are talking to the wrong people
• You show too many views in your software
• You don't provide context
• You talk about features instead of added value
• You don't keep your audience engaged etc.

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Get feedback from people who know how to do it. Who have done it a thousand times. Who have a track record to show for it.
Unpack your demo and let Jan and Tim "roast" you, with appreciation and sensitivity.

Procedure:

• You bring your software demo (preferably with additional slides), which you have given or want to give to a customer, to Berlin 
• Your "Roasting" session will last 30 minutes
• You have 7 - 10 minutes for your demo pitch – most of it should be your software demo
• The rest of the time is used for intensive feedback that can be implemented directly

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Only the very best companies are still able to grow like they did in 2020/2021. It's more important than ever for an AE to have control of their deals and for a manager to understand overall pipeline health. This is only possible with multithreading - something that most of us already organically do. But are you doing enough of it? Let's find out!

Louise´s Masterclass will focus on the strategic use of Public Relations (PR) to build trust, highlighting the expertise of internal team members, and sharing insights, with the goal of supporting a sustainable business scaling. It focuses on the role of PR in storytelling and relationship-building, beyond mere sales, to create a deep connection with the organisation's target audience. By leveraging internal experts and engaging in a broader conversation in society through earned media, businesses can enhance their credibility and position themselves as thought leaders in a very cost efficient way.

Having worked with >200 SaaS players in the DACH region, we are discussing challenges and best practices in how to recruit and ramp-up sales talent effectively.

Ari Albertini zeit in seiner Masterclass auf, wie Ihr durch radikale Offenheit Unruhe und Defokussierung in Sales Teams eliminiert und so klügere Entscheidungen und explosives Unternehmenswachstum fördert.

Crafting your startup's future starts with creating narratives of things that aren't there yet in the real world. The masterclass takes a deep dive into the world of positioning and storytelling and explains how to analyze, create, and elevate key strategic narratives for a startup.

Winning new customers is tough, but just the start - preventing customer retention and growing your NDR ensures your company´s future. In this roundtable let us share new perspectives on sales approaches that seamlessly lead to customer expansion, focusing on long-term relationships rather than short-term gains. Julia has won and expanded clients to multi-million ARR – as an MD of a technology services company. Today as CMO/Growth for aimpower, she needed to adapt her strategies to the paradigms of the SaaS industry and will kickstart the discussion with some of her learnings.