Building a no-code product that works across use cases is a tightrope walk: too broad, and you lose clarity - too focused, and you miss potential. In this session, Mariam dives deep into the art of product building in a horizontal world. From finding the right balance between flexibility and simplicity to embracing opinionated design as strategy, she shares hard-earned lessons on how to win with a PLG-driven, community-powered, and word-of-mouth-fueled approach.

In this Roundtable Kristina discusses how to empower Partners to sell like (or even better) your own team - and scale like never before

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The enterprise SaaS market is saturated with AI claims – making it harder than ever to stand out, build trust, and win enterprise buyers. In this session, you’ll discover how to rethink proven marketing strategies for this new reality, covering brand, content, and in-person tactics you can add to your marketing playbook. You’ll also see practical examples from successful AI-first companies to help inspire and sharpen your approach – whether you sell AI, compete with it, or operate alongside it.

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This session will guide you in building a high-performance culture, identifying your business champions, and leveraging High-Performance Sports Psychology techniques to accelerate your company's success.

In this talk I will explain why outbound emails are effective as a customer acquisition channel. I will compare how outbound emails perform against other acquisition channels like paid ads or SEO. And I will show what are are the elements of a successful outbound email campaign in 2025 (spoiler alert: what worked for outbound emails in 2020 does not work in 2025)

Growth at all costs by "throwing more people at more GTM problems"  is dead. But what is next? Is AI replacing GTM professionals? And is automation the answer for scaling efficiently? Is outbound dead and "nothing works anymore for lead gen"? Learn more how to 3-5x ARR in 1-2 years despite funding, the ongoing trust crisis and all the LinkedIn myths with hands-on case studies from 400+ B2B software clients in 6+ years.

Every SaaS company wants to move fast, until tech debt, bloated teams, poor technology choices, and unclear product direction slow them down. In this talk, Nick Franklin shares ChartMogul’s journey from tech debt hell to hyper-speed innovation, and the hard-won strategies that helped their team regain product development velocity 10 years in. You’ll learn what to fix early, what to avoid entirely, and why founders must always stay deeply involved in product and engineering.

What tools do world-class revenue teams actually use? All-in-one or best-in-breed? What part of the funnel is still manual, what has been replaced by AI? Join us for a deep dive discovering toolstacks generating real ROI.

As your company grows you need to ensure that each founder can focus on what they do best while functioning as a team. I this roundtable we will discuss how to assign, re-assign and build out roles and areas of competences within the leadership team

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In this talk, I’ll share the exact playbook I used at Instana and Dash0 to hit $1M ARR in the first year and lay the groundwork for $20M within three years. We’ll break down how Product-Led Growth, Sales-Led motion, and Enterprise Sales can work together as a single growth engine - and when to double down on each. Expect a candid, data-driven case study with real numbers, hard-learned lessons, and actionable tactics you can apply the moment you leave the room. If you’re aiming for aggressive, rapid-scale B2B growth, this is your roadmap

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Success factors, challenges and learnings on the way to one of Europe’s biggest tech acquisitions.

Where do we stand with Agentic AI? Can we build the 100% automated business yet? In this session, we'll explore what parts of a business can be automated, to what degree, and, where we're headed. Jan will share his first-hand experience building an AI-first company that sells AI software.

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Join us for a fast-paced roundtable on the shift from Agile to Agentic - where AI agents don’t just support teams, they collaborate and ship. We’ll explore how autonomous and copiloted workflows are transforming product discovery, sprint planning, code quality, and release velocity. Expect candid debate on organizational design, metrics, and processes that matter when agents are in the loop. Bring your questions, war stories, and curiosity about what a high-trust, AI-enabled product and engineering environment could look like.

Discover how Jan Oberhauser scaled n8n to more than 40 Mio. ARR through community-led growth - without a traditional sales team. In this interactive session, you'll get a behind-the-scenes look at their GTM playbook and have the chance to ask Jan your burning questions live.

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Taxdoo’s transformation is more than a product shift. Roger Gothmann reveals how evolving your value creation forces you to rethink every part of your GTM strategy. Join the roundtable to explore why the biggest changes happen after you find product-market fit.

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I'll discuss tactical strategies to learn how the product is used from a community of users, how you can discover new use-cases and prioritize inbound sales. Attendees will learn concrete tactics they can apply to their own companies, better manage inbound sales and leverage their user community to do outbound sales.

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In this session we’re sharing some of our fails and wins in building a complex graphic design product that has attracted millions of users. What helped us and how we had to learn to saying “no”.

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Going all in on partnerships can unlock massive growth—but only if you choose the right partners, stay focused, and execute with a clear strategy. In this workshop, we’ll explore how to avoid the common traps of scattered efforts, how to define a partner strategy that aligns with your business goals, and how to turn collaboration into consistent revenue. Expect battle-tested insights and practical tools you can start using immediately.

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Vom ersten Use Case auf der Baustelle bis zur Software in 75 Ländern: PlanRadar gewährt Einblicke in seinen Weg zum Product-Market-Fit – und was Gründer:innen heute daraus lernen können.

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Customers don’t want another tool — they want the result, done for them. AI, automation, and expertise are redefining SaaS as outcome-as-a-service.

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Iskender has developed the Triple-P Framework for Fundraising Performance: Psychology, Pitching, Process. He is teaching it in his FundraisingCOUP program that has helped founders like Malte Kosub (Parloa) to raise >20m € (and then another $66m). In this workshop, Iskender will provide tech founders with actionable fundraising hacks, enabling them to create healthy FOMO and become investor magnets.

Gaetan will give you a VP Sales perspective on some key aspects of the art of pricing and how those have impacted the growth of his revenue engine at Algolia. Amongst other topics, we will talk about:
How and why pricing and packaging should reflect your company’s North Star and vision.
The unicorn packaging: the one that will optimise market adoption, drive customer expansion and maximise feature monetisation.
Why updating your pricing shouldn’t be scary.
Join this session to bring your pricing strategy to the next level.

In this case study about the responsibility of a Sales Team in the Seed Stage Henric shares his learnings about which documentation is truly necessary to fulfil those goals and a meeting structure to enforce that.

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Most founders build for hyper-specific use cases, surround themselves with traditional boards, and hire junior talent to save costs. Christoph Gerber did the opposite, and built category-defining companies like Lieferando and Talon.One.

In this keynote, Christoph shares the unconventional leadership principles that helped him, including:
Why avoiding a traditional board created space for sharper product decisions
How solving use cases too early can cap your growth, and what to do instead
The impact of hiring experienced talent from the start
Why 8 focused hours of work a day is enough
This is a session for founders and leaders ready to build differently, think longer-term, and scale smarter.

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Leonie shares her hard-earned lessons from over 150 AI customer projects in the German Mittelstand – from the first webinars and conversations all the way to final buying decisions.
Learn how to position AI in pitch decks, demos, and first meetings in a way that builds real trust – and even wins over skeptics like Herbert and Sybille. 😉

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Using multipliers to enter a market sounds like an intriguing strategy due to scalable economics. Malte shares what it took to build a scalable partnership model to target SME and enterprise customers in a highly competitive environment.

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Every SaaS founder wants to integrate AI, but very few know how to stay compliant — especially with things like LLMs, automated decision-making, or user-facing AI tools - irrelevant if it is tools which are used or actually the core of either new products or the whole business model. These unanswered questions can quickly become a real threat to the business. On the other hand covering it helps them move fast and stay compliant.
What we will cover during the roundtable:
- Top 5 AI features that accidentally trigger regulatory obligations
- Common traps: automated CV screening, chatbots, scoring tools, AI-powered CRMs
- How to integrate AI compliance in dev sprints and GTM
- “Red flag” checklist: what to ask your product/legal team before any AI rollout

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Ready to ignite your growth engine? This masterclass, "Data-Driven GTM Diagnostic," will equip you with the foundational theory you need to understand the essential prerequisites for building a data-optimized go-to-market machine. But I won't stop there! I'll dive into a real-world case study, which data I actually analyzed and why, pinpoint the challenges I uncovered, and reveal the concrete steps I took to fix them and what were the results. Learn how to read the right signals and transform data into actionable insights that drive tangible growth.

In this session, Elvin shares a perspective on what actually works when building your first sales team—and what doesn’t. Expect a candid, interactive walkthrough of common hiring and GTM traps that many companies fall into. If you're navigating the complexities of early-stage growth or advising startups on commercial hiring, this session offers practical frameworks and real-world lessons to take back to your team or portfolio.
Elvin has hands-on experience building and operating GTM teams in early-stage SaaS companies. For the past 5 years he's been working closely with founders and VCs of SaaS companies supporting GTM hiring and organisational strategy through Bluebird in DACH.

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AI is already changing how product teams work — from research and ideation to communication and planning. In this workshop, I’ll share how we’ve started using AI as a practical teammate in our product process: where it’s added real value, where it hasn’t, and what we’ve learned along the way. You’ll get actionable examples, honest insights, and space to exchange ideas with others exploring similar paths.

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In this Roundtable Hauke and Mark discuss how to build a next-gen vertical software platform at the example of the TRASER Software acquisition.

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What you will learn
Spotting product-market fit signals: How a flood of inbound demand in 2019 uncovered a problem space before the product existed.

Designing a scalable GTM: Why a partner-led model became the growth lever, and how it differs from traditional sales approaches.

Operationalizing partnerships: What it takes to build processes, infrastructure, and trust to serve 50,000+ clients via 1,000+ partner vendors.

Lessons for founders: Practical do’s and don’ts of scaling with partners, including pitfalls, timing, and organizational design.

Why attend
This is a behind-the-scenes founder journey: how Gerrit and 360dialog went from an unmet request in an inbox to becoming Meta’s largest global WhatsApp partner. Attendees will walk away with a founder-level blueprint for recognizing when to shift from product hustle to scalable GTM, and how to do it without burning capital on traditional sales overhead.

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Everyone is talking AI. Few have a strategy, less the execution know-how to supercharge a b2b SaaS model into a vertical AI company. When does the move make sense, what does it take to get the product in place and how to build the pricing and go-to-market engine to get there.

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How to move from checkbox partnerships to high-impact GTM motions with your partners that actually drive pipeline and retention.

In this workshop, we will talk about:

Moving beyond superficial alignment to create a framework where both you and your partners have a genuine stake in mutual success.

Designing and executing joint strategies that leverage each partner's unique strengths and market access.

Focusing on partnership activities that directly contribute to lead generation and customer loyalty.

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Gero Decker (Co-Managing Director, SAP) shares exclusive insights on how established B2B software companies like SAP are leveraging Artificial Intelligence to radically enhance their existing platforms – while unlocking entirely new revenue streams.

This masterclass explores:

How large enterprise suites integrate AI without compromising stability

Which specific AI use cases at SAP are currently driving the highest business impact

Why data strategy is the ultimate game-changer – and how smaller SaaS companies can take inspiration from it

How product teams can truly productize AI – instead of just building features

What other B2B SaaS companies can learn from the strategies of a “dinosaur on turbocharge”

Perfect for founders looking to take their next growth step with AI – beyond chatbots and buzzwords.

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Join this interactive roundtable to explore practical ways AI can enhance your webinars. We’ll share actionable tips on optimizing your webinar flow, creating engaging AI-driven content, and making your productions more appealing to audiences. Learn how to attract more signups, boost conversions, and take your webinar game to the next level.

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In a scale-up, the pressure to deliver new features can feel relentless. But what happens when the cracks in your foundation – your technical debt – widen? This talk explores building a culture that effectively manages technical debt in a high-growth environment so you can keep shipping quickly.

AI is transforming how produ"ct teams think, build, and make decisions. In this session, we’ll discuss how CPOs and their teams can work faster, better, and more data-driven by strategically leveraging AI tools in both strategic and operational workflows. Together, we’ll sketch out the vision of an "AI-native" product team – beyond the hype, grounded in real-world practice.

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Everyone says it’s impossible to scale a sales team with low ACVs. We didn’t listen. At Superchat, we’ve built a high-performance sales engine with over 35 reps, 6,000+ customers, and an average ACV of just €2,000.In this talk, I’ll share how we made it work: the systems, metrics, and mindset behind scaling SMB SaaS sales and why speed and sales cycle time matter more than deal size.

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The AI revolution has fundamentally impacted the way modern businesses can win new clients today. What has been done manually by sales and marketing people in the past can now be fully automated and performed with a degree of personalisation, relevancy and speed which was never possible before, and no human could do today. In this session, we dive into the details of how to build such a system for your business and unlock unseen efficiency to boost your growth.

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- AI across the whole SDLC: design docs, PR reviews, test generation, migrations and incident management - not just code generation.
- Transform your organization: adopt AI step by step - pilot first, assign ownership, add guardrails and then scale with golden paths and shared standards.
- The future engineer: from junior to Staff+ - how to upskill, enable and measure effectiveness in an AI enabled world.
- Session is for best for CTO/VP Eng, EMs, Staff/Principal engineers, Platform/DevEx leads

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Description to be announced.

Pricing is where strategy meets science, with a lot of trial and error. Learn from other innovative businesses driving growth through strategic pricing, and explore what Stripe Billing data from more than 300,000 fast-growing companies reveals about monetisation trends.

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Your product delivers – but your brand doesn’t show it (yet). In B2B SaaS, how people perceive your brand shapes how they engage with it. The good news: perception is not a given – it’s something you can design. Strong branding creates customer reality and directly impacts buying decisions. In this session, we’ll dissect what holds many B2B SaaS brands back and explore the 3x3 Formula—a hands-on framework to elevate your brand experience to the level of your product.

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In this session, I’ll share the technical decisions, trade-offs, and challenges encountered while scaling an AI-native enterprise SaaS platform for demanding, real-world environments. You’ll hear practical insights on model hosting, load balancing, cost management, and integration—what worked, what didn’t, and how to navigate the evolving landscape of LLM-driven infrastructure.

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An increasing number of SaaS companies are embedding payments into their platforms — not just as a feature, but as a strategic growth lever. In this roundtable, we’ll share practical insights on infrastructure choices, compliance considerations, and monetization strategies to help you make smarter decisions, faster.

What We’ll Cover:
The business case for embedded payments: revenue potential and customer value
The different models of integrated payments - from referrals to full PayFac
Common pitfalls when building or scaling payment flows
Best practices for pricing and monetization

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In der Beratungspraxis erleben wir immer wieder, dass Kosten und Umsätze eines SaaS Unternehmens in Schemata für Produktions- oder Handelsunternehmen gepresst werden. Das führt zu nicht aussagekräftigen betriebswirtschaftlichen Auswertungen, die dann in manuellen Prozessen fürs Investorenreporting angepasst werden. Mit Verständnis für SaaS kann auch eine Standard BWA ohne viel Aufwand eine echte SaaS BWA werden – an unserem Roundtable erklären Euch die Experten der ba tax welche Kosten in einer aussagekräftigen SaaS BWA wohin gehören und wie Ihr den Prozess aktiv gestalten könnt.

Scaling a SaaS business means endless choices - but which ones really move the needle? In this roundtable, we’ll share lessons from 160 B2B SaaS companies to reveal what drives value (and what doesn’t). From team evolution and sales process to multi-product expansion, product-market fit, and R&D efficiency, you’ll walk away with clear insights on where to focus to scale smarter and faster.

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We've been building AI wrong. Instead of creating better tools, we need to build autonomous workers that solve problems independently.

This session will be focused on practical lessons from Parloa's transformation and our four key product principles for the Age of Intelligence.Bring your questions and your own experiences! Let’s keep the conversation practical!

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Explore the tools, techniques, and architectural decisions that enable fully automated GPU provisioning, scaling, and management—turning infrastructure headaches into competitive advantages.

- Decode the DNA of top German sales talent: learn the behaviours, traits and track records that predict over performance!

- Go beyond the resume: uncover new techniques and assessment methods that reveal a Candidates true ability!

- Avoid costly mishires: spot red flags early and ensure your next AE is a quota crusher!

-AI is not just another feature – it's a game-changing value
-Be more open to hybrid approaches to capture the full potential of AI
-New opportunities for your customers with monetizing Al
-AI is a business model

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Description to be announced.

Tailored for ambitious SaaS leaders navigating the realities of growth, this session shares five real-world lessons from scaling Moss from €10M to €50M ARR. We’ll reflect and discuss how AI is now changing the "traditional" growth playbook, leading to new challenges but also opening up significant opportunities. Expect insights that are relatable and actionable - no theory, just what actually worked.

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