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A robust Go-to-Market strategy is one of four topics founders must get right to build a successful B2B software company. Therefore, Go-To-Market topics adressing founders and commercial CxOs (Chief Revenue Officers, VP Sales, VP Growth) that were previously also covered by ARRtist CIRCUS return to their origin and have been integrated into the dedicated Go-To-Market track within the ARRtist Summit. This strategic consolidation provides a unified and comprehensive forum for B2B software & AI leaders to explore and master the most relevant GTM strategies in one powerful event - along four learning tracks and powerful networking with a carefully curated selection of attendees.
ARRtist CIRCUS was a stand-alone event series addressing software sales teams. Going forward, all Go-To-Market topics for Senior Sales Leaders (CRO, VP Growth, CSO, VP Sales, CMO, VP Marketing) will be integrated into ARRtist Summit's GTM-Track. Thus, we give Founders and GTM-leaders a forum to discuss the most relevant GTM-topics in
Sales
Marketing
Pre-Sales Engineering
Revenue Operations
Partnership
as part of one unified GTM-track at the ARRtist Summit.
